Combat Comparison Travel Shoppers Strategies Written By: Melissa Land, Marketing Coordinator – Dugan’s Travels
Today’s travel shopper is extremely savvy. They are following influencers on Instagram, getting ads featuring dreamy faraway places, and thinking about that next awesome vacation. As their trusted travel advisor, we can augment all that consumption by providing a customized vacation plan that ties those travel dreams into a realistic itinerary. So it can be a bit shocking when a prospective client replies to your quote by saying, “Hey, I found this for a lower price on www.(fill-in-the-blank).com. Can you beat that?”
Your first inclination may be an eye roll. You’re thinking, I’ve researched all the best options; how dare they comparison shop online?! And you start to panic that the sale may be lost.
First: the client came back to you before they booked (or with enough time to cancel). They want to work with you.
Next: now is your time to sparkle. Our work is a craft; this is a great time to show your magic.
There are a few steps that an advisor can take to save the sale and promote your professionalism.
As a final tip, we recommend you evaluate online competitors BEFORE sending a quote to your client.People comparison shop online. This should not come as a secret nor a surprise. Prepare for this inevitable event by comparing your quote to a variety of online travel sites before sending it out. This way, you can guarantee that your price is in line with what is being offered – or prepare information in advance for why the client should book with you instead. Ultimately, preparedness if key.
The above post “Combat Comparison Travel Shoppers Strategies ” was taken from our agent education series, 2022: The Year of Your Business, profiled recently at the Dugan’s University 2022 Conference in Anaheim, California. To learn more about our host agency services including the agent mentorship program, or our live events, please contact us at www.travelathome.com/tpn. We would love for you to come and Work with a Family of Agents!
About Melissa Land:
Melissa Land is the Marketing Coordinator for Dugan’s Travels. Based in Southern California, her agency just celebrated its 12th anniversary of providing epic vacations for couples, families, and social groups. A self-professed foodie, Melissa enjoys cooking, live music and traveling
Combat Comparison Travel Shoppers Strategies
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