Meet Maxx: Cruise Planners’ New Mascot on a Mission to MAXXimize Travel

CORAL SPRINGS, FLA, June 26, 2024— Cruise Planners is excited to introduce the newest member of our team Maxx the D.O.G. (Director of Globetrotting)! Our advisors were eager for a mascot that represents their (CRM) tool CPMaxx, which was designed to help our travel advisors MAXXimize their business potential, efficiency and profitability.

In a stroke of inspiration, Maxx was born. A Boston Terrier was chosen for its distinctive charm and endearing qualities, making him the perfect face for Cruise Planners’ cutting-edge technology. Maxx is more than a plushie; he’s a wise and witty traveler, with a British accent he picked up from his adventures and stylish green glasses to show off his Cruisitude. He’s not just knowledgeable about travel, he is a tech and business aficionado, demonstrating the ability to MAXXimize all things travel.

Our furry friend provides more than cuddles and charm, Maxx was created to embody the spirit of Cruise Planners. He is a symbol of Cruisitude, community and brings the exciting future of travel technology to the forefront.

As the resident D.O.G., Maxx both resonates with and excites travel advisors and clients, making travel not only more fun, but more approachable. While CP Maxx is a sophisticated CRM tool, Maxx is a playful reminder of the tools that Cruise Planners provides our agents with to assist in their business operations and success.

“Maxx embodies the heart and soul of what Cruise Planners represents – innovation, adventure, and a personal touch. We created Maxx to not only showcase the capabilities of our CP Maxx CRM tool but to also connect with our advisors and their clients on a more personal level,” said Michelle Fee, founder and CEO of Cruise Planners. “Maxx’s journey is just beginning, and we can’t wait see where he takes us next.”

Maxx’s adventures will begin through social media, looking to build a vibrant community. Maxx will share his travel escapades, keeping advisors and potential clients not only entertained but also inspired to embark on their own travel adventures, thus MAXXimizing their inspiration to explore the world.

Maxx’s social media presence is all about bringing people together and sparking that travel bug in all of us. Follow Maxx on Facebook and Instagram and share your travel tales and entrepreneurial journey too. Maxx has already captured the hearts of Cruise Planners’ advisors, and now he is ready to join homes around the world.

Did we mention that Maxx also has a big heart? For every Maxx plush sold, $5 will go to our non-profit CPCares, supporting charities globally.

To purchase your very own Maxx plush, contact your Cruise Planners travel advisor. Trust us, you’ll fall in love with Maxx just as we have. For more on Maxx’s backstory and adventures, visit Maxx Adventures and Meet Maxx.

Company Background: Cruise Planners was founded in 1994 and is the nation’s largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of 2,500 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking and technology tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be an industry leader and was named the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and awarded by Franchise Business Review as “Best-In-Category” for 2 years.

Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.

Visit our website, www.cruiseplanners.com, for more information or to view the complete list of awards and honors. For those interested in becoming a franchise owner, please visit https://www.cruiseplannersfranchise.com/.