Avoya Travel Engaging New Travelers with Influencer Marketing Initiative

Modern Word of Mouth Campaign Creating Trustworthy Connection with Independent Vacation Planners

Ft. Lauderdale, Fla. – August 2, 2017 – Avoya Travel®, the travel industry’s most innovative brand, is engaging new travel consumer markets with a successful, modern word-of-mouth influencer campaign. By focusing the strategy on elevating the value of travel professionals in ways not done before, Avoya’s campaign highlights the company’s unique value proposition of combining easy online search with the expertise and personalization of Independent Vacation Planners in the Avoya Network™ to provide the best vacation possible for customers.

Avoya has partnered with a network of highly influential bloggers on the campaign. Leveraging their trusted relationships and significant reach, bloggers are creating content unique for their engaged audiences to showcase the Avoya brand and promote the benefits of using travel professionals in vacation planning at the forefront of their posts.

Blogs like Walking On Travels posted Avoya Travel Offers a Little Extra Travel Planning Help to Busy Parents and Take The Stress Out of Vacation Planning with Avoya Travel by Carmen’s Luxury Travel are examples of the many targeted word-of-mouth articles that influenced positive consumer engagement and interest in connecting with an Independent Vacation Planner™ in the Avoya Network for their next vacation.

Avoya’s influencer campaign illustrates how the company’s innovative marketing on behalf of the Independent Vacation Planners in the Avoya Network is powering the prospecting phases of the Avoya Infinity™ Customer Journey. Avoya Infinity is the company’s new consumer-focused model that creates the best vacation planning and booking customer experience by placing Independent Vacation Planners in the Avoya Network at the center of a seven-step customer journey loop. With the influencer campaign, Avoya is reaching new targeted consumer markets and generating awareness with potential customers earlier in their booking and planning journey, in what Avoya labels the Dream and Research phases.

“Avoya Travel’s new influencer campaign is a notable example of the innovative marketing we’re implementing to elevate the value that modern travel professionals offer in vacation planning,” said Sam McCully, Senior Vice President of Marketing “We’re thrilled to be reaching new travelers and generating more high-quality customer Live Leads™ for the Independent Vacation Planners in the Avoya Network.”

About Avoya Travel:

Avoya Travel is a family-owned company with a longstanding reputation for being one of the world’s most innovative marketing and travel technology companies. As an American Express Travel Representative for more than 30 years, and one of their largest seller of cruises and tours, Avoya is deeply committed to Integrity and Professionalism™, service, and value in every aspect of planning cruises and vacations. Through an elite network of independently owned and operated travel agencies, Avoya provides exclusive discounts, amenities, and first-class customer service to travelers worldwide. Cruise lines and travel partners recognize this, as Avoya has received numerous accolades, including being repeatedly named Travel Partner of the Year by Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, and more. Today, Avoya is headquartered in Ft. Lauderdale, Florida, with support offices throughout the United States.

Travel agency owners, travel professionals, and others interested in owning and operating their own travel business should contact Avoya Travel at 800-521-2597 or visit www.JoinAvoya.com. Travelers interested in booking their next vacation with Avoya Travel, should call 800-357-2261 or visit www.AvoyaTravel.com.