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Avoya Travel’s 2018 Wave Survey Reveals Positive Sales Outlook and Trends

 Avoya Travel’s 2018 Wave Survey Reveals Positive Sales Outlook and Trends from Top Independent Agencies in the Avoya Network

Ft. Lauderdale, Fla. – November 28, 2017 – Avoya Travel®, one of the travel industry’s most innovative brands, shares results from its 2018 Wave Season Tips and Predictions survey. Avoya asked top million-dollar producing Independent Agencies in the Avoya Travel Network™ to forecast sales and trends for 2018 Wave, and the overall outlook is very positive.

Avoya reports that 80% of the Independent Agencies surveyed expect agency sales in 2018 Wave to be better than or the same as Avoya’s very strong 2017 Wave and sales year. With the majority forecasting growth, the most common reasons given by Independent Agencies in the Avoya Network for why 2018 Wave sales will be better than 2017 include:

  • Pent-up demand from travelers who may have held off in 2017
  • An improving economy and strong stock market
  • Increased inventory with new innovative ships and exciting itineraries
  • The trend of a great 2017 Wave season and strong sales throughout the year will continue

“The stock markets have been doing really well this year, and I’ve seen both spending per trip increase and repeat and referral business grow,” said Lesley Egbert of Live Longitude Travel. “In addition, there are some great new itineraries and attractive incentives from both Avoya Travel and suppliers available for travelers to take advantage of, so I think overall it’s going to be a great Wave season.”

Lisa Long, co-owner of Luxury Vacations LLC, shared that after world events affected her 2016 Wave growth, 2017 Wave was exceptional for her Independent Agency, “I anticipate that 2018 will be even stronger, and I sense that customers are starting to feel more comfortable traveling again and that there will be pent-up demand.”

Of the Independent Agencies Avoya surveyed, most foresee growth along all product segments of the leisure travel industry. In particular, river cruising and upper premium and luxury cruising were projected to do exceedingly well, with over 78% of respondents expecting sales increases during Wave in those categories. Growth is also forecasted for escorted tours, all-inclusive resorts, and contemporary and premium cruising.

Independent Agencies in the Avoya Network credited new inventory and great promotions for helping to drive demand across these top segments. Lisa Long shared that her business is experiencing growth as, “Many of my premium customers are moving to upper premium, and river cruises are becoming more popular than ever. Cruise lines are opening up new itineraries and delivering unique experiential travel options that appeal to a more diverse clientele.”

Avoya’s survey also revealed that 75% of the Independent Agencies predict Alaska, Europe, Caribbean, and Hawaii will be the top four destinations with high demand during 2018 Wave. Alaska is expected to be an even bigger seller this year with new ships, and Independent Agencies placed Europe as a close second believing the ever-popular destination will be as strong as ever.

Respondents overall had a positive outlook for the Caribbean, encouraged by the speed at which the islands are recovering and the promotions from suppliers. “Caribbean ports will have updates soon and my customers are confident these islands will open back up, so I believe there will be demand,” said Cheryl Myerson, owner of Unforgettable Cruises & Tours, LLC.

“Avoya Travel is looking forward to 2018 Wave season and helping a growing number of Independent Agencies in the Avoya Network connect with customers ready to plan their next vacation,” said Scott Koepf, Senior Vice President of Sales for Avoya Travel. “With more capacity in Alaska, new immersive travel experiences from river cruises and tours in Europe, new ships, and strong industry support for promoting the Caribbean, we expect lots of demand from customers in all travel segments.”

Avoya surveyed all Independent Agencies in the Avoya Network that produce more than $1 million in annual sales. Recently, Avoya also shared Wave Sales Tips from Independent Agencies that participated in the 2018 Wave Season Tips and Predictions survey.

Travel professionals who want to learn more about Avoya and how to make 2018 their best sales year yet can visit: www.JoinAvoya.com.


About Avoya Travel

Avoya Travel is a family-owned company with a longstanding reputation for being one of the world’s most innovative marketing and travel technology companies. As an American Express Travel Representative for more than 30 years, and one of their largest sellers of cruises and tours, Avoya is deeply committed to Integrity and Professionalism™, service, and value in every aspect of planning cruises and vacations. Through an elite network of independently owned and operated travel agencies, Avoya provides exclusive discounts, amenities, and first-class customer service to travelers worldwide. Cruise lines and travel partners recognize this, as Avoya has received numerous accolades, including being repeatedly named Travel Partner of the Year by Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, and more. Today, Avoya is headquartered in Ft. Lauderdale, Florida, with support offices throughout the United States.

Travel agency owners, travel professionals, and others interested in owning and operating their own travel business should contact Avoya Travel at 800-521-2597 or visit www.JoinAvoya.com. Travelers interested in booking their next vacation with Avoya Travel, should call 800-753-1463 or visit www.AvoyaTravel.com.