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Cruise Planners Named 2023 Best-in-Category Franchise for Third Consecutive Year by Franchise Business Review

CORAL SPRINGS, Fla. Feb. 1 – Cruise Planners continued their reign at the top by being named Best-in-Category for the third year in a row by Franchise Business Review in the Travel & Hospitality sector. They were also named as a Top 200 franchise for 2023 overall. This is the 18th annual ranking of the 200 best franchise opportunities as rated by franchise business owners. The list is available at https://franchisebusinessreview.com/page/top-franchises/.

Cruise Planners consistently ranks high on the peer-reviewed site, and last year, was honored with the following awards:

  • 10 Years Hall of Fame
  • #3 on Top 200 Overall
  • Best Low-Cost Franchise
  • Most Innovative Franchises
  • Top Franchises for Women
  • Best Franchises for Veterans
  • Top Culture Franchises
  • Franchise Rock Star


Cruise Planners also received an overall satisfaction rating of 92%, surpassing other franchise companies in the Travel and Hospitality sector and exceeding the overall satisfaction benchmark by 21 points.

“We place a high priority on making sure we provide our franchisees with the best in technology, marketing and sales training support and the fact that they appreciate and recognize our efforts tells us it works,” said Michelle Fee, CEO and founder of Cruise Planners. “This is an incredible honor and we look forward to upholding this high standard of excellence to help our network of advisors succeed.”

Cruise Planners was among over 360 franchise brands, representing nearly 38,000 franchise owners, that participated in Franchise Business Review’s research. Cruise Planners franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.


Company Background

Cruise Planners was founded in 1994 and is the nation’s largest home-based travel advisor franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of 2,500 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking and technology tools, as well as professional development and travel advisor training with the industry’s top executives. The company continues to be an industry leader and was named the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and awarded by Franchise Business Review as “Best-In-Category” for 2 years.


Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.


Visit our website, www.cruiseplanners.com, for more information or to view the complete list of awards and honors. For those interested in becoming a franchise owner, please visit https://www.cruiseplannersfranchise.com/.