Dream Vacations and CruiseOne® Named a 2025 Most Innovative Franchise by Franchise Business Review

Continuing Momentum with New AI Search Assistant and Business Center Redesign

Fort Lauderdale, Fla. (September 30, 2025) – Dream Vacations and CruiseOne® have been named to Franchise Business Review’s 2025 Most Innovative Franchises list, a recognition that highlights the network’s ongoing investment in technology, training, and tools that empower its travel advisors to thrive.

This honor comes on the heels of several AI-driven enhancements rolled out over the past year. Building on this momentum, Dream Vacations and CruiseOne are now piloting a new AI Search Assistant within its Business Center. This tool is designed to make navigating resources more intuitive by allowing advisors to ask questions in natural, conversational language. Over time, the AI will learn and adapt, delivering increasingly relevant results, saving time and improving overall usability.

The AI Search Assistant is part of a broader redesign of the Business Center home page that will provide a more modern, intuitive experience, making it easier for advisors to find the tools they use most often. What sets Dream Vacations and CruiseOne apart is not only the launch of new tools, but how each initiative is rolled out in lockstep across departments. From technology and marketing to training and business development, every resource is designed to work together. This means when a new program launches, advisors can feel confident knowing they’ll have the support to maximize its potential — whether they’re brand new to the business or seasoned professionals

“Our focus has always been on pairing cutting-edge tools with the training to use them effectively,” said Drew Daly, senior vice president and general manager of Dream Vacations and CruiseOne. “Recognition as one of the most innovative franchises validates the steps we’ve taken —we’re committed to making our technology even more, intuitive, advisor-friendly and powerful ultimately saving our network of agents time so that they can focus on servicing their customers.”

At last year’s National Conference, Dream Vacations and CruiseOne advisors had the opportunity to experience hands-on AI workshops with global trainer Dave Birss, gaining practical strategies to integrate AI into their businesses and the network introduced an AI-powered assistant within its Learning Center, helping advisors access training faster and more efficiently. Additional tools in the AI suite have been designed to support marketing, content creation, and client engagement, giving franchise owners more time to focus on building relationships and growing their business.

To identify the companies on the list of this year’s Most Innovative Franchises, Franchise Business Review analyzed 18 months’ worth of data from over 35,000 franchisees representing more than 365 brands. Franchise owners were asked about their brand’s innovation and creativity as well as their trust in the franchisor, overall satisfaction with the brand, and likelihood to recommend it to others.

Dream Vacations and CruiseOne’s consistent innovation — from award-winning training programs to ongoing investments in technology — continues to set the standard in the travel franchise industry. For more information on owning a Dream Vacations/CruiseOne travel franchise, please visit www.DreamVacationsFranchise.com or call 888-249-8235.

About Dream Vacations and CruiseOne®

Dream Vacations and CruiseOne® are home-based travel agency franchises that give their agents the flexibility to run their businesses their way. CruiseOne, established in 1992, and Dream Vacations, introduced in 2016, provide agents with powerful tools and resources to plan seamless, personalized travel experiences. As part of World Travel Holdings, they have been named franchise partner of the year by major cruise lines and are recognized for their dedication to supporting military veterans. Find out more at www.DreamVacationsFranchise.com. Connect with them on Facebook, Instagram, Twitter, and YouTube.